You have marketing activity in place — a team, an agency, campaigns running. But no one is giving you an independent view on whether the strategy is right. This is that view, every month.
Two structured advisory sessions each month — not open-ended calls, not status updates.
An independent advisory read of every brief before it reaches the agency — so strategic gaps are caught early, not corrected after the work is done.
An independent read of campaign performance — separate from the agency’s own reporting.
For strategic questions that can’t wait until the next session.
Every quarter, an independent reassessment of the overall strategic direction.
You have 2–5 marketing people executing well, but no independent senior voice reviewing their direction.
You want objective advisory oversight of the agency's strategic output — without disrupting the working relationship.
You have the plan and want independent assurance it's being applied correctly every month.
Enough marketing spend to make independent strategic oversight genuinely valuable.
The advisory role is explicitly non-executive. I give written recommendations to the team lead — I don't instruct the team directly, produce any content, or communicate with vendors or agencies independently. The team retains full ownership of execution.
No. I review briefs and outputs and give written advisory feedback to your team. Your team manages the agency relationship. I never contact the agency independently.
Additional advisory hours at €150/hour. If the ongoing need grows significantly, we can discuss upgrading to the Fractional CMO.
Yes, with 30 days' notice. After the third month there is no further commitment.
I reply personally within 1 business day.
For anyone making marketing decisions who wants to make sure they’re making the right ones.
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