Based in Cyprus | Remote across Europe & Middle East
You’re spending on marketing but you’re not confident it’s going in the right direction. This gives you a clear, independent picture of where you stand — and a concrete plan for what to do next.
An independent read of your current performance — not written by the people responsible for the results.
An external analysis your internal team is too close to produce on its own.
A shared strategic reference for your team and agency to align to — not a brief, not a campaign.
A prioritised plan of action — built for your team and agency to own entirely.
A live session to walk through the findings and make sure nothing is misread or left in the air.
Interviews with 2–3 team members. Read-only access to GA4, Meta Ads, Google Ads, CRM. No external communication — including with your agency — without your explicit approval.
Independent deep dive into all accounts. Competitor research. Draft Audit Report.
Buyer Personas and Customer Journey Map. Structure of the 6-month advisory Roadmap.
All documents delivered. Live presentation to your team. Final revisions within 3 business days.
Read-only access to: Google Analytics 4, Meta Ads Manager, Google Ads, and basic CRM data (e.g. conversion rates, CAC). An NDA is signed before we start.
No. I do not communicate with your agency independently at any stage. All findings and recommendations go to you. What you share with the agency, and how, is entirely your decision.
Your internal team and your advertising agency — exactly as they work today. The Roadmap is an advisory document built for them to execute. My role ends at delivery. If you want ongoing strategic oversight of the implementation, we can continue with the Advisory Retainer.
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