Marketing is a significant part of your business but no one owns the strategy at a senior level. You need someone who sets the direction, keeps the team and agency aligned, and gives leadership a clear picture of what’s happening — without the cost of a full-time hire.
Eight days a month of embedded strategic leadership — not hands-on execution.
A complete strategic framework for your team and agency to execute against — not a campaign plan.
I ensure your agency is working to the right strategic brief. Your team manages the day-to-day relationship.
The monthly strategic report for leadership / board — built for decisions, not updates.
I build the strategic thinking of your Marketing Manager — I don’t replace their judgment.
You have a marketing team executing well but no one with senior strategic ownership of the overall direction.
Rebrand, new product launch, new market entry — you need CMO-level strategic leadership without a permanent hire.
You want to establish the right strategic structure and processes first — so the permanent hire steps into clarity, not chaos.
At this level of spend, the absence of senior strategic oversight is an expensive gap.
It strengthens it. The Manager executes; I provide strategic direction. In practice, they gain a senior advisor who gives them the context to make better decisions — not someone who overrides or bypasses them.
No. I advise on strategic direction and review their outputs for strategic alignment. Your team manages the agency relationship day-to-day. I do not contact the agency independently.
Three options: continue the engagement, transition to the Advisory Retainer as the team becomes more strategically independent, or advisory support in hiring a permanent CMO — with a structured 30-day handover.
Yes — and it's the most common path. The Audit gives you an independent picture of where things stand, and from there you decide what level of ongoing advisory engagement makes sense.
I reply personally within 1 business day.
For anyone making marketing decisions who wants to make sure they’re making the right ones.
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