If you’re spending on marketing without a clear strategy — that’s the problem I solve.
I’m Louis Castellani — a senior marketing advisor with 15+ years in environments where marketing is held accountable to revenue. My background is in media, iGaming, and retail.
I work with businesses at every stage — from those just starting their marketing to those with a full team and agency in place. The problem is always the same: decisions being made without a clear strategic foundation.
Most marketing problems aren’t caused by bad execution. They’re caused by unclear strategy. I help you fix that first.
Every recommendation connects to a commercial outcome — not just brand metrics.
I make sure the strategy is right before anything gets built or spent.
You work with me directly. Every conversation is with the person whose name is on the door.
Not sure what's working or where to start? This gives you a clear, independent picture of where your marketing stands — and a concrete plan for what to do next.
ENTRY SERVICE
Campaigns running, money being spent — but no independent voice asking whether any of it is right. This gives you that voice, every month.
ONGOING COLLABORATION · MONTHLY
Marketing is significant in your business but no one owns the strategy at a senior level. CMO-level leadership, without the full-time cost.
MONTHLY RETAINER
Three advisory engagements: Marketing Audit & Roadmap, Strategic Advisory Retainer, and Fractional CMO Advisory. All advisory — not execution.
If you're not sure where to start, begin with the Audit. If you have activity in place but no independent strategic oversight, the Retainer fits. If marketing is a major part of your business with no senior strategic ownership, the Fractional CMO is the right move. Book a free call if you're unsure — we'll figure it out.
Yes. I don't run campaigns, produce content, or contact vendors. My role is purely advisory — your team and agency own the execution.
Anyone making decisions about marketing spend who isn't confident those decisions are based on a clear strategy — regardless of company size or sector.
The Audit is a fixed €1,500. Retainer from €1,200/month (min. 3 months). Fractional CMO from €2,800/month (min. 6 months). All prices excl. VAT. Scope confirmed before we start — no surprises.
No. My feedback goes to you. You decide what to share with your agency and how. I never contact them independently.
Nothing changes for your team. I advise — I don't instruct, produce, or replace anyone. The goal is to make the whole setup more effective.
Yes. Most sessions are online. I work with companies across Europe and the Middle East.
Book a free 30-minute call. No pitch, no commitment — just a conversation about where you are and what you need.
If you want to make better marketing decisions — yes. If you need someone to run your campaigns or produce content — no.
For anyone making marketing decisions who wants to make sure they’re making the right ones.
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